Makinex Construction Products branding and marketing

Makinex Construction Products branding and marketingadmin2017-12-12T12:42:12+00:00

Makinex is the Dyson of the construction world. We create branded content for them which showcases their innovative products. Their brand has to work particularly hard as these are new inventions which need clear explanation and marketing.

makinex.com.au

Coxeco does a great job and really understands the products which is a huge bonus when creating marketing material.

Emma Morgan, Marketing Director, Makinex

Who are your customers?
The brand needs to appeal to them, not necessarily you.

Sometimes it’s easy to be too involved with your brand. You’ve been building the business for so long it’s hard to be objective. Trust us as designers to give an impartial opinion. We obsess about brands 24/7.

We collect elements that relate to your brand. Words, pictures, graphics, images, colours etc. We put this together and call it a ‘mood board’. it’s a great way of nailing down what works and what doesn’t.

Who are your most successful competitors? What are they doing right?

What is unique about your business/ brand /service? Decide what it is and us that as a basis for all marketing ideas

Imagine you are a customer what do you expect to see?

THE DESIGN PROCESS

WHAT HAPPENS NEXT?