Consentability helps people who have intellectual or cognitive disabilities and supports their capacity to consent to relationships. We created a series of fun characters to convey the positive side of sexual relationships whilst highlighting difficulties some may have. The idea was to release some of the seriousness about relationships and get people to talk about and deal with any issues. The characters are a great way of catching the eye and introducing a delicate subject that some may shy away from.
Great branding job, really tackles a tricky subject well. The right amount of fun to make it accessible to people with learning difficulties. A delicate subject, this needed a way of breaking the ice and getting clients and carers on board.