RFL Alternators branding

RFL Alternators branding2017-12-12T12:07:48+00:00

Project Description

An innovative company in a hugely competitive sector needed a strong brand redesign to stand out. A simple icon and logo highlighting the new style of technology was created, showing the benefits over the competition. Dual language in English and Mandarin.

rflalternators.com

Great stand-out design helps us reach a global audience for our innovative product range.

Jason Clegg, Managing Director RFL Alternators

THE DESIGN PROCESS

Who are your customers?
The brand needs to appeal to them, not necessarily you.

Sometimes it’s easy to be too involved with your brand. You’ve been building the business for so long it’s hard to be objective. Trust us as designers to give an impartial opinion. We obsess about brands 24/7.

We collect elements that relate to your brand. Words, pictures, graphics, images, colours etc. We put this together and call it a ‘mood board’. it’s a great way of nailing down what works and what doesn’t.

Who are your most successful competitors? What are they doing right?

What is unique about your business/ brand /service? Decide what it is and us that as a basis for all marketing ideas

Imagine you are a customer what do you expect to see?

WHAT HAPPENS NEXT?

  1. You brief us on your business marketing needs.
  2. We research your market, analyse competitors. Sometimes rewrite brief to focus exactly the direction to take.
  3. Ideas time! The fun creative part where we brainstorm a heap of ideas.
  4. Idea work up. We’ll choose the best 3 ideas and work them up into a presentation.
  5. Development stage. You choose 1 idea and we refine it.
  6. You approve final brand and we translate that style across all media.
  7. Your business booms!