Who are your customers?
The brand needs to appeal to them, not necessarily you.
Sometimes it’s easy to be too involved with your brand. You’ve been building the business for so long it’s hard to be objective. Trust us as designers to give an impartial opinion. We obsess about brands 24/7.
We collect elements that relate to your brand. Words, pictures, graphics, images, colours etc. We put this together and call it a ‘mood board’. it’s a great way of nailing down what works and what doesn’t.
Who are your most successful competitors? What are they doing right?
What is unique about your business/ brand /service? Decide what it is and us that as a basis for all marketing ideas
Imagine you are a customer what do you expect to see?