Consentability branding and illustration

Consentability branding and illustration2017-12-06T07:24:15+00:00

Project Description

Consentability helps people who have intellectual or cognitive disabilities and supports their capacity to consent to relationships. We created a series of fun characters to convey the positive side of sexual relationships whilst highlighting difficulties some may have. The idea was to release some of the seriousness about relationships and get people to talk about and deal with any issues. The characters are a great way of catching the eye and introducing a delicate subject that some may shy away from.

consentability.com

Great branding job, really tackles a tricky subject well. The right amount of fun to make it accessible to people with learning difficulties. A delicate subject, this needed a way of breaking the ice and getting clients and carers on board.

Dr Natasha Alexander, Consentability

THE DESIGN PROCESS

Who are your customers?
The brand needs to appeal to them, not necessarily you.

Sometimes it’s easy to be too involved with your brand. You’ve been building the business for so long it’s hard to be objective. Trust us as designers to give an impartial opinion. We obsess about brands 24/7.

We collect elements that relate to your brand. Words, pictures, graphics, images, colours etc. We put this together and call it a ‘mood board’. it’s a great way of nailing down what works and what doesn’t.

Who are your most successful competitors? What are they doing right?

What is unique about your business/ brand /service? Decide what it is and us that as a basis for all marketing ideas

Imagine you are a customer what do you expect to see?

WHAT HAPPENS NEXT?

  1. You brief us on your business marketing needs.
  2. We research your market, analyse competitors. Sometimes rewrite brief to focus exactly the direction to take.
  3. Ideas time! The fun creative part where we brainstorm a heap of ideas.
  4. Idea work up. We’ll choose the best 3 ideas and work them up into a presentation.
  5. Development stage. You choose 1 idea and we refine it.
  6. You approve final brand and we translate that style across all media.
  7. Your business booms!