Building Trades Group Drug & Alcohol Program branding

Building Trades Group Drug & Alcohol Program branding2017-12-06T07:27:14+00:00

Project Description

The Building Trades Group Drug & Alcohol Program is run in Sydney NSW in order to tackle addiction problems in the workplace. The branding had to come across as serious without being too preachy. A gritty, no-nonsense editorial feel was used which was up front and easy to understand. The website had to appeal to both companies and staff that may need help. The on-site marketing materials have a much more direct approach.

Impairment on building sites is a huge problem and we needed a brand that would communicate directly to companies and staff alike. Coxeco came up with the design that we think will really engage our clients. Too often anti drugs messages can be condescending without tacking the real issues.


Who are your customers?
The brand needs to appeal to them, not necessarily you.

Sometimes it’s easy to be too involved with your brand. You’ve been building the business for so long it’s hard to be objective. Trust us as designers to give an impartial opinion. We obsess about brands 24/7.

We collect elements that relate to your brand. Words, pictures, graphics, images, colours etc. We put this together and call it a ‘mood board’. it’s a great way of nailing down what works and what doesn’t.

Who are your most successful competitors? What are they doing right?

What is unique about your business/ brand /service? Decide what it is and us that as a basis for all marketing ideas

Imagine you are a customer what do you expect to see?


  1. You brief us on your business marketing needs.
  2. We research your market, analyse competitors. Sometimes rewrite brief to focus exactly the direction to take.
  3. Ideas time! The fun creative part where we brainstorm a heap of ideas.
  4. Idea work up. We’ll choose the best 3 ideas and work them up into a presentation.
  5. Development stage. You choose 1 idea and we refine it.
  6. You approve final brand and we translate that style across all media.
  7. Your business booms!