The Building Trades Group Drug & Alcohol Program is run in Sydney NSW in order to tackle addiction problems in the workplace. The branding had to come across as serious without being too preachy. A gritty, no-nonsense editorial feel was used which was up front and easy to understand. The website had to appeal to both companies and staff that may need help. The on-site marketing materials have a much more direct approach.
Impairment on building sites is a huge problem and we needed a brand that would communicate directly to companies and staff alike. Coxeco came up with the design that we think will really engage our clients. Too often anti drugs messages can be condescending without tacking the real issues.