THE COXECO METHOD
Sometimes a client finds it hard to express what their brand is all about. We make the process easy.
Getting to the core of your brand is essential. Get this right and the rest falls into place.
Taking time to write a brief forces you to make decisions about your brand.
HOW IT WORKS
You say ’slick typeface’, ‘fresh looking logo’, ‘trendy images’. Very subjective. We need to pin down what you mean.
Words are all very well but brands are a very visual so here’s how to do it.
- Make yourself a folder on your desktop and go foraging through Google…
- Want ‘slick typeface’? Type the words in and search by image. Drag and drop what you like.
- It will help you hone down what you want. You’ll probably get other ideas too.
- Track down 5 brands that you think your business should emulate visually.
This is a crucial process allowing us to get it sorted at the very begininng and agree on what will work for your business.
TRUST THE DESIGNERS, THAT’S WHAT THEY DO…
- Who are your customers? The brand needs to appeal to them, not necessarily you.
- Sometimes it’s easy to be too involved with your brand. You’ve been building the business for so long it’s hard to be objective. Trust us as designers to give an impartial opinion. We obsess about brands 24/7.
- We collect elements that relate to your brand. Words, pictures, graphics, images, colours etc. We put this together and call it a ‘mood board’. it’s a great way of nailing down what works and what doesn’t.
- Who are your most successful competitors? What are they doing right?
- What is unique about your business/ brand /service? Decide what it is and us that as a basis for all marketing ideas
- Imagine you are a customer what do you expect to see?
WHAT HAPPENS NEXT?
- You brief us on your business marketing needs.
- We research your market, analyse competitors. Sometimes rewrite brief to focus exactly the direction to take.
- Ideas time! The fun creative part where we brainstorm a heap of ideas.
- Idea work up. We’ll choose the best 3 ideas and work them up into a presentation.
- Development stage. You choose 1 idea and we refine it.
- You approve final brand and we translate that style across all media.
- Your business booms!